My Approach

I believe in a straightforward, results-driven approach to digital marketing. Here’s how I take organizations from the initial “hello” to ongoing success, with every step focused on clear, actionable progress.

Laying a Solid Foundation
  • Define Success Together: We’ll start by defining what success looks like for you, setting clear campaign KPIs to ensure that every effort aligns with your goals.
  • Historical Performance Audit: I’ll deep dive into your Google Analytics, Google Ads, Facebook Ads, and CRM data to identify what’s been driving positive ROI, setting the stage for future optimizations.
Audit & Planning
  • 90-Day Sprints: Each strategy is a commitment to progress, organized into 90-day action plans. This focused approach allows us to move the needle effectively, ensuring that every tactic and task is purposeful and impactful.
  • Informed Planning: Only after aligning on KPIs and conducting a thorough audit of your marketing stack and analytics will we craft your personalized 90-day sprint, ensuring each step is data-informed and strategically sound.
Execution: Dynamic and Cross-Channel
  • Hubspot Setup (free): Everybody I work with gets a free Hubspot CRM implementation. This helps ensure we are attracting and converting the right type of business.
  • Ads Management: I’ll manage and optimize your ad campaigns for peak performance.
  • SEO Implementation: Implementing on-page and off-page SEO tactics to boost your online presence.
  • Funnel Building: I’ll construct and refine your sales funnel for maximum efficiency and conversion.
  • Cross-Channel Optimization: I’ll implement, manage, and optimize your cross-channel marketing efforts, ensuring a cohesive and powerful presence across all platforms.
Monitoring & Adjustment
  • Regular Check-Ins: We’ll have frequent updates to discuss progress, changes, and next steps.
  • Data Analysis: I’ll monitor campaign data to ensure we’re on track to meet our goals and make tweaks as needed.
  • Quarterly Reviews: Every three months, we’ll review the entire strategy to celebrate wins and plan for the future.
  • Ongoing Optimization: I’m always looking for ways to improve and drive more results.
  • Feedback Loop: Your feedback is crucial. It helps refine strategies and actions moving forward.
Your Partner in Growth

Life is too short for underperforming campaigns and websites. From the moment you come on board to every quarterly review, I’m here to make sure every step is clear, actionable, and focused on getting you the results you deserve. 

Ready to take your performance marketing program to the next level? Let’s get started.